What's up guys, one of the frequently asked questions we get is, What is Buy Once, Cry Once and why do we push that methodology?
So look, if you're, anybody who's set goals in your life and you've achieved those goals, I think that you will find and you will relate to this. I'm just going to tell a quick story about it so you can have the framework.
When I was getting into the workforce right after high school, I don't think my parents' combined income was $50,000 a year at the time. The first goal that I set for myself as earnings was $50,000 in a year. I felt like if I could make more than my parents had made in a combined year, I could help them, I could overcome our poverty lifestyle that we've grown up with, right?
So what happened to me is when I made that $50,000 my first year I quickly realized that 50K wasn't enough. And then, the second year that I was in the workforce I made more than $50,000, I had set my goal at 75 grand. I'd actually made 72 grand that year so I'd missed my goal, but what I realized was that it was still not enough. So then I set my goal at a hundred thousand dollars of earnings. And then when I did a hundred thousand dollars, it was still not enough.
And so this progressively happened in my career all the way up until when I made over $300,000 in a year, selling real estate with my wife and running a real estate team and stuff like that, what we learned then was that $300,00 was still not enough. So what I'm getting at here is that if you're a goal-setter and you're an achiever, you're always going to move the goalposts, right?
Alex Hormozi talks about how he always moves the goalposts. He said when he was originally trying to be a millionaire, He set a goal of having three million liquid in his pocket, and then that changed to five, and then five changed to ten, and ten changed to fourteen. So that framework is the same exact framework that I'm talking about with my earnings on my personal side and what I find is that we tend to have that same concept with modifying our vehicles.
We get in like, Hey we're gonna put our toes into this cold water here and see if it's cold when really what winds up happening is we put the toes in then, we put the knee in, then we put the hip in now we're all the way up to our tits, right? And by the time you're up to your tits, you bought some things along the way that was Toes, Knees Hips. The reality is, if you start building the car based on getting in all the way up to your nipples, the goal posts further and further down the line, you're going to Buy Once and you're going to Cry Once.
Oftentimes what we'll see, for instance, is we'll see a customer purchase a ported intake manifold for their GT when they're going to be putting a positive displacement blower on the car. Well, that's dumb. We don't do that. We don't recommend a ported blower or a ported intake manifold for anybody who's thinking about doing a positive displacement blower, Buy Once, Cry Once.
The same thing with our EcoBoost guys. We see these guys buying the Street core intercoolers, we see them buying the Turbosmart Kompact blow-off valves. These are fine if you're just putting your toes in the water. But if you're going to be diving into the deep end of the water head first, these products are not going to be what you need so that means you've bought them once.
Now you've started to go down and get into the water a little bit deeper, and you found out that those products are going to have to be replaced. So now you're stuck with having to take those products, put them on a marketplace, having to deal with, tire kickers, and time wasters. You have it for sale for 300, I'll give you $1.50 and three snacks that I've already eaten. You know, this kind of bullshit.
So not only do you have to deal with selling it, then you have to buy the correct product when if you'd have bought the right product from the beginning, you would not be in this situation. This is why we recommend the Race core, not the Street core. That's why we recommend the Race Port, not the Turbosmart Shorty Kompact.
So anyway, that is my buy once, cry once moniker. It's the modality with which my personal world and earning money have treated me well. It's the modification modality that has treated me and my customers well.
So if any time I can save you money and save you headaches and save you stress, one of the ways we'll do that is by educating you, and empowering you to Buy Once and Cry Once.